Coca-Cola: Appletiser

results

  • 86% of respondents used the cash machine before going in-store.
  • 20% of product sales during the redemption period were attributed to the campaign.
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Across New Year 2008, Coca-Cola Enterprises created a promotional campaign for Appletiser, offering a discount against the Peartiser and Fruitiser variants. The campaign ran on cash machines at Tesco across the UK and engaged females looking for a sparkling, soft drink alternative as part of a healthy ‘New Year’s resolution’ and to boost their 5-a-day intake.