atmAd Strengthens Sales and Client Relations Team with Appointment of Tim Hufford and Fraser Sim

09 March 2010

UK’s largest digital outdoor network recruits former Head of Retail at JCDecaux and former Head of Sales & Marketing at Digital Media Sales Outdoor, as it continues to FMCG sales drive across its national network.

atmAd, the UK’s largest digital out of home (DOOH) advertising network, has today announced it has appointed both Tim Hufford and Fraser Sim as Client Directors, National Sales, as it further strengthens its national sales and client relations team.

Tim Hufford takes responsibility for advertising sales across atmAd’s national network of over 6,400 digital screens. Tim will be specifically responsible for managing and establishing relations with FMCG clients with a view to growing revenue through the atmAd Tesco estate of screens located at over 1,300 Tesco sites across the country.

Tim brings extensive retail experience to the role having managed Tesco’s national portfolio of retail advertising during his time at JCDecaux. In 2008 he was responsible for the successful relaunch of the Tesco Point of Sale network. He was also responsible for JCDecaux’s exclusive Waitrose contract in the same year and subsequently launched Decaux’s Retail Division.

Fraser Sim has been appointed as Client Director, National Sales and will be responsible for managing direct client relationships with, amongst others, major government, telecom and entertainment brands that advertise across atmAd’s nationwide network of digital screens.

Fraser has over 15 years experience in Out Of Home advertising experience and has been a pioneer in DOOH advertising, creating the Pharmacy Channel and growing it to become a highly successful media company.

“atmAd’s portfolio continues to grow rapidly and clients are increasingly looking to work with a channel that can deliver content that not only captures consumer attention, but also drives action, whether in store or online. Tim and Fraser’s extensive expertise and experience will provide a valuable addition to our strategic expertise as we continue to grow our business across 2010”, commented Justin Stark, National Sales Director at atmAd.