atmAd breathes more life into NIVEA VISAGE® Campaign

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marketing campaign engaged shoppers through the highly accountable cash machine

Beiersdorf UK Ltd, a leading skin and beauty care company, has used ATM advertising as part of a national advertising campaign for NIVEA VISAGE Oxygen Power.

The dynamic digital media was provided by atmAd and promoted the NIVEA VISAGE Oxygen Power day care and cleanser products, during transaction ‘waiting-time’, for two weeks during May 5, 2008.

The advert ran nationally on ATMs close to Boots and Superdrug stores, and targeted female shoppers at key locations. It also included a reminder on the ATM receipt, to further help drive traffic in store. The ATM advertising was a key part of an integrated campaign, which included press, television and other outdoor media.

“Advertising on ATMs allows us to engage with our target customers on a one-on-one basis. Reaching them when they are out shopping on the high street, close to point of purchase, is key to sales success,” said Nicole Goodwin, Senior Brand Manager, Beiersdorf UK Ltd.

“We previously used ATM advertising for a NIVEA FOR MEN campaign, which worked well, and we are looking forward to the same impact with NIVEA VISAGE Oxygen Power,” Nicole Goodwin added.

One key reason the atmAd solution was chosen again by NIVEA is because it provides 100 per cent guaranteed impact with the audience in a relevant environment.

“atmAd allows us to reach the female audience in a targeted and accountable way,” commented Romy Hutchins, Communications Planning Account Director at Carat, the media agency handling the campaign for Beiersdorf.