British Airways takes to the skies for another year with atmAd

29 May 2009

British Airways takes to the skies for another year with atmAd

British Airways has renewed its media holding on atmAd cash machines, for the fifth time in a row. BA’s long-term ATM strategy, which was first initiated with a six-month agreement in 2005, will target business and leisure travellers for the next 12 months with seasonal offers, flight sales, and information on online check-in and new routes.

BA will run two dynamic ads a month, targeting business travellers via key ATM sites located in the City of London and in proximity to UK-wide business and mainline transport hubs.  In addition, key sites in busy high streets will target leisure travellers.

“atmAd’s advertisements sit perfectly within our campaign of delivering tactical, as well as strategic messaging to a targeted audience,” said Anna West, Global Media Manager at British Airways

“British Airways is our longest-running advertiser and was atmAd’s ‘launch’ client back in 2004, and the first to feature on the ATM media platform.” said Richard Rowley, head of media sales at atmAd. “BA’s ongoing investment in atmAd, is testimony to its strong ROI and accountability, as well as its appeal and relevancy to specific consumer groups through geographical targeting.”