McCain: Wedges

results

  • Reached the main household decision maker
  • Branded receipt voucher proven effective
  • atmAd discount drove customers in-store
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McCain chose atmAd to promote their Wedges product to the main household decision-maker, on sunny days across the last two weekends in August. The aim was to reach people who might be shopping for a family BBQ and could be encouraged to try McCain Wedges, with a 50p discount voucher, on the branded ATM receipt.