19 August 2009

coffee vendor promotes discount drinks over the cash machine

Coffee Nation, UK leaders in gourmet vending, will promote its discount coffee promotion through cash machine advertising. The campaign, which will feature on the atmAd network, goes live in August running for two weeks.

The ads will run on ATMs at Tesco stores, targeting consumers in close proximity to Coffee Nation machines located at those stores. The discount deal will offer consumers a cup of coffee for 99p instead of the usual £1.60 price.

“We wanted to use a medium that would target customers onsite and drive them to the Coffee Nation machines in-store,” said Tom Stazicker, National Account Manager at Coffee Nation.

“With families feeling the pinch of the recession, now is the perfect time to offer consumers a cut price coffee at their local store. atmAd has helped us deliver an innovative and engaging ad to customers via the ATM screen.

The campaign will run across 200,000 one-to-one ATM transactions and reminders will also be printed on take away receipts.

“Increasingly, brands are making use of proximity-based advertising as a cost-effective way to reach consumers,” said Ana Stewart, CEO of atmAd.

“atmAd’s extensive folio of sites and our unrivalled volume of one-to-one transactions meant Coffee Nation were able to offer customers at Tesco stores a timely and relevant discount that’s only a short walk away. This has also enabled Coffee Nation to minimise wastage and maximise impact and conversion,” she added.