Consumer debt support at the cash machine

03 December 2008

Scottish Government to promote financial advice service to consumers at the ATM

The Scottish Government is to launch a new debt awareness campaign promoting the National Debtline website and hotline to Scottish consumers, via cash machine advertising with atmAd.

The atmAd campaign will reach consumers who are withdrawing cash at high street ATMs during the Christmas shopping season and the January sales.

"atmAd was selected to help reach the broad spectrum of shoppers at a time when they are most vulnerable to spending and getting into debt,” said Joanna Elson, Chief Executive of The Money Advice Trust which runs National Debtline.

“The campaign aims to help those facing debt problems in the current financial downturn, with atmAd helping to reach those consumers at the point when they are withdrawing money.”

The pre and post Christmas awareness campaign will go live on 200 ATMs across several banking networks in Scotland on December 8 – 21 and January 12 – 25. The ATM medium was selected in a joint partnership between media agency Mediacom and specialist buyer Kinetic.

“atmAd is the perfect medium for this sort of awareness campaign, it has the immediate impact charities need to reach the consumer on a personal and direct level,” said Richard Rowley, head of media sales at atmAd. “It will allow National Debtline to run messages before and after Christmas, helping them to reach people with support and advice at a time when they need it most.”