30 September 2009

Coffee shop to promote its handmade coffee credentials on atmAd

Costa Coffee, the high street coffee shop chain, is to advertise its handmade coffee production via ads on cash machines. The campaign, which is running on part of atmAd’s national network of ATMs, went live on September 21 and promotes Costa Coffee’s commitment to using manual coffee grinders rather than mechanical push-button machines to prepare coffee for customers.

“Every single cup of coffee made in Costa is handmade bespoke for its customers by the baristas that work in our coffee shops from start to finish. We have a proud heritage of traditional coffee production and needed a medium that could communicate this message to customers on a one-to-one basis on the high street. Through atmAd, we can reach our target audience with engaging and exciting ads, reminding them of our commitment to traditional handmade coffee by highly skilled baristas.” said Jim Slater, Marketing Director at Costa Coffee.

The ad, which is running across targeted sites in towns and cities across the UK, is tailored to Costa Coffee’s message that buttons are for ATMs, not for coffee machines. The campaign is part of a wider awareness campaign by Zenith Optimedia, and includes print adverts in the national daily press as well as online advertisements.

“atmAd delivers national advertisers unrivalled message cut-through, via its unique one-to-one with each customer,” said Justin Stark, Head of Media Sales, atmAd.

The campaign will run across 200,000 one-to-one ATM transactions and reminders will also be printed on take away receipts.

“By tailoring their creative to match the medium, Costa Coffee’s atmAd campaign is both relevant and engaging, delivering their message more effectively,” he concluded.