ATM screens take the biscuit - to household shoppers at Tesco stores

05 July 2010

Burtons Biscuits atm Advertisement atmAd

Burton’s Foods launches DOOH shopper marketing campaign to promote new iconic Cadbury biscuit range

Burton’s Foods, the UK’s number two biscuit company, has launched a national digital-out-of-home shopper marketing campaign to support the recent £4m launch of three of the UK’s best loved Cadbury brands into biscuits.

The digital ads for Cadbury Caramel, Cadbury Crunchie and Cadbury Turkish biscuits will run as a day-part campaign to create awareness of the new biscuits during busy household shopping periods on ATM screens at selected Tesco stores. The two-week campaign forms the latest element of a £2.5m marketing campaign that includes nationwide outdoor advertising, retailer promotions and PR activity.

NIVEA FOR MEN wishes England football team ‘Good luck’ with Digital Out Of Home campaign

26 May 2010

Nivea England team Preparation atm advertising campaign

atmAd campaign to target England fans around 2010 FIFA World Cup match days

NIVEA FOR MEN, official supplier to the England football team, has today announced the launch of a digital-out-of-home (DOOH) advertising campaign to run during the 2010 FIFA World Cup, specifically aimed at reaching England fans in the days around England games.

The campaign will run in four-day bursts around each England game on selected high street sites in England from atmAd’s national network of over 6,000 digital screens. Being an Official England Supplier, NIVEA FOR MEN have already begun their campaign to support the England football team. This atmAd element will form part of their outdoor campaign and will allow NIVEA FOR MEN to create day-specific, tailored messages that will reach fans on the high street, during key ‘game fever’ periods.

FMCG World Cup ads risk alienating British consumers

11 May 2010

Most successful FMCG World Cup campaigns will integrate creative with targeted vouchers

FMCG marketers looking to cash in on this summer’s football fever risk scoring an own-goal with poorly targeted advertising campaigns that tenuously link their products to the World Cup, according to the 2010 FMCG World Cup Report from atmAd, the UK’s largest Digital Out Of Home advertising network which commissioned independent research of 1,766 British consumers.

According to the 2010 FMCG World Cup Report, 35 per cent of British consumers will only respond to World Cup-linked advertising if it is from one of the 13 official FIFA World Cup sponsors or partners such as Coca-Cola and Budweiser. Those same consumers will react negatively to any other campaign they perceive to be ‘jumping on the bandwagon’, especially if the brand’s products have little or nothing to do with the tournament.

Splitting the apple – Appletiser taps into consumers’ week with day-parted outdoor campaign

29 April 2010

Appletiser 2010 atm advertising campaign

atmAd carries targeted Brand Campaign to reach female lunchtime and weekend shoppers

Coca-Cola Enterprises has today announced the launch of a 3-month national digital-out-of-home (DOOH) advertising campaign for Appletiser, specifically targeted at reaching women at different times during their week.

The campaign, which will run for three months across atmAd’s network of digital screens, is split to target females across two scenarios: Thursday to Sunday the campaign will reach females withdrawing cash before they shop at Tesco stores, offering an incentive to purchase a large bottle of Appletiser in store, with a £1 discount on the ATM receipt. In addition, the campaign will use a 20p incentive for a lunchtime purchase of smaller bottles, reaching females withdrawing cash between 11am and 3pm on weekdays, at ATMs in proximity to Boots, Superdrug, WH Smith and Sainsbury’s Local stores.

Pizza Hut Targets Pay Day Diners in National DOOH Campaign

15 April 2010

Restaurant chain creates long term holding with atmAd national digital screen network as it aims to reach hungry consumers in 2010

Pizza Hut – the UK's leading pizza restaurant and delivery chain – has today announced that it has created a 12-month media holding on atmAd digital out-of-home screens. The restaurant chain is working with atmAd to drive restaurant footfall by specifically targeting consumers using the cash machine during the last week of each month, coinciding with payday.

The Payday campaign, planned and booked by Starcom, will promote Pizza Hut's £4 Happy Hour Menu at high street ATMs within close proximity of restaurants nationwide. Each week-long burst will aim to deliver over 750,000 impacts a month over the next 12 months, driving awareness of value offers amongst an audience who have money to spend on eating out.

Digital UK adds atmAd digital screens to its ‘switchover awareness’ campaign

05 April 2010

atmAd’s national network of screens will carry targeted advice and information supporting cross media campaign aimed at readying consumers for the digital switchover

Digital UK, the not for profit company leading the UK’s switchover to digital TV, has enhanced its advertising campaign with targeted messages on atmAd, the UK’s largest digital out-of-home advertising network. The region-specific atmAd campaigns will run alongside existing TV, press, outdoor and radio to raise local awareness of specific switchover dates, which vary from region to region.

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