Pizza Hut Targets Pay Day Diners in National DOOH Campaign

Pizza Hut atmAd
Restaurant chain creates long term holding with atmAd national digital screen network as it aims to reach hungry consumers in 2010

Pizza Hut – the UK's leading pizza restaurant and delivery chain – has today announced that it has created a 12-month media holding on atmAd digital out-of-home screens. The restaurant chain is working with atmAd to drive restaurant footfall by specifically targeting consumers using the cash machine during the last week of each month, coinciding with payday.

The Payday campaign, planned and booked by Starcom, will promote Pizza Hut's £4 Happy Hour Menu at high street ATMs within close proximity of restaurants nationwide. Each week-long burst will aim to deliver over 750,000 impacts a month over the next 12 months, driving awareness of value offers amongst an audience who have money to spend on eating out.

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Digital UK adds atmAd digital screens to its ‘switchover awareness’ campaign

Digital-UK-attract
atmAd’s national network of screens will carry targeted advice and information supporting cross media campaign aimed at readying consumers for the digital switchover

Digital UK, the not for profit company leading the UK’s switchover to digital TV, has enhanced its advertising campaign with targeted messages on atmAd, the UK’s largest digital out-of-home advertising network. The region-specific atmAd campaigns will run alongside existing TV, press, outdoor and radio to raise local awareness of specific switchover dates, which vary from region to region.

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atmAd Strengthens Sales and Client Relations Team with Appointment of Tim Hufford and Fraser Sim

UK’s largest digital outdoor network recruits former Head of Retail at JCDecaux and former Head of Sales & Marketing at Digital Media Sales Outdoor, as it continues to FMCG sales drive across its national network.

atmAd, the UK’s largest digital out of home (DOOH) advertising network, has today announced it has appointed both Tim Hufford and Fraser Sim as Client Directors, National Sales, as it further strengthens its national sales and client relations team.

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atmAd Strengthens UK Sales Team with Appointment of James Ellis from CBS

James Ellis atmAd new appointment
UK’s largest digital outdoor network appoints founding member of CBS Outdoor Alive team as it restructures sales team with specific specialist, agency and client focus

LONDON, 13th January 2010 – atmAd, the UK’s largest digital out of home advertising network, has appointed senior CBS Outdoor executive James Ellis as Account Director, National Sales as it strengthens its UK sales team to support the growth of the UK business.

James Ellis takes responsibility for managing advertising sales with London’s main West End media agencies including Carat and OMD. James will specifically be responsible for growing agency business booked through Posterscope across atmAd’s national network of over 6,000 screens.

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New Head of Sales captivated by atmAd

atmAd, the market-leading ATM media owner appoints a new Head of Media Sales

In a move towards cementing their position as the UK’s fastest growing DOOH media platform, atmAd have appointed Justin Stark as Head of Media Sales.

Justin brings more than 12 years media experience to atmAd, including eight years at CBS Outdoor, leading the multi award-winning creative solutions sales division, Impact.

In the last 12 months atmAd has seen its national ATM network grow five-fold to more than 6,000 digital screens, creating one of the biggest fully-networked DOOH media propositions available.

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Costa Coffee spills the beans over the ATM

Coffee shop to promote its handmade coffee credentials on atmAdCosta Coffee advertising on atmAd

Costa Coffee, the high street coffee shop chain, is to advertise its handmade coffee production via ads on cash machines. The campaign, which is running on part of atmAd’s national network of ATMs, went live on September 21 and promotes Costa Coffee’s commitment to using manual coffee grinders rather than mechanical push-button machines to prepare coffee for customers.

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