Pizza Hut uses ATMS to offer customers a tasty deal for pay day
11 August 2009
Pizza Hut renews ATM campaign to target hungry customers close to restaurants
Pizza Hut has chosen cash machine media provider atmAd to promote its £4 fixed price ‘Happy Hour’ menu to consumers in the high street, who are withdrawing cash around payday.
The campaign, which originally ran on atmAd in January 2009, will feature within 750,000 transactions on cash machines across the UK in close proximity to Pizza Hut restaurants.
Pizza Hut’s Happy Hour fixed price menu has been available since January 2009 and atmAd will be used to remind customers of the menu using ATM advertisements during payday week from June 29th. The Happy Hour menu offers customers the choice of a pizza, pasta or salad, plus garlic bread and a drink, all for £4.
British Airways has renewed its media holding on atmAd cash machines, for the fifth time in a row. BA’s long-term ATM strategy, which was first initiated with a six-month agreement in 2005, will target business and leisure travellers for the next 12 months with seasonal offers, flight sales, and information on online check-in and new routes. 
Subway, the popular high street sandwich store, is to launch an innovative ad campaign to promote its new meal deal over atmAd cash machines. The campaign, which was bought by Mediacom, goes live across the West Country region on May 4 and entices consumers with a free bag of crisps or a cookie, and a drink if they present their Subway branded ATM receipt when purchasing any sub sandwich.
bmibaby, the low cost airline, is to advertise its lowest ever prices on cash machine screens. The ATM campaign, which goes live on 21 January 2009, will be made possible through digital media pioneer atmAd, and will target people with the latest flight offers from East Midlands, Manchester, Birmingham and Cardiff Airport. 
Associate member