Pizza Hut: Happy Hour

results

  • 65% of those who spontaneously recalled the atmAd were aware that it was for Pizza Hut.
  • Two thirds of respondents who saw the ad said they would be likely to visit Pizza Hut in the future.
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In February 2009 Pizza Hut used atmAd to promote their new £4 per person ‘Happy Hour’ menu. Ads were shown in proximity to Pizza Hut restaurants, as the client’s desire was to connect with families and young adults who might be persuaded to visit a restaurant in the near future.