16 November 2010

atmAd, which exclusively operates a UK wide digital advertising opportunity on more than 7,200 ATM screens, is pleased to announce that Pizza Hut UK has renewed its long term media holding on approximately 1,500 digital cash machine screens across the UK, in a deal brokered by Pizza Hut’s media agency Starcom.

Pizza Hut, the UK’s leading pizza restaurant and delivery chain, first agreed a long term holding with atmAd in early 2010, for a month-end campaign on a large network of high street screens located in close proximity to restaurants; this new agreement enhances and secures this for another 12 months.

Commenting on the renewal, Ana Stewart, Managing Director at atmAd said:

‘Pizza Hut’s 2010 ‘Pay Day’ campaign has delivered them a highly targeted opportunity to reach consumers in the high street around month-end, when bank accounts are flush and people are planning social activity for the month ahead.  We are delighted that Pizza Hut have chosen atmAd as their high street digital media for another 12 months and look forward to helping them build on their 2010 success.’

atmAd’s highly flexible network allows Pizza Hut to cherry pick screens in proximity to restaurants, and creatively allows regular copy changes and site-specific targeting.

When asked about the holding, Joanne Elwin, Marketing Manager, Pizza Hut UK, said:

“We are very pleased to renew our long term holding with atmAd; their digital screens deliver us the flexibility to engage our target audience in a manner which is relevant to their mindset and which helps us to achieve our objective of ‘creating occasions’.  The combination of geographically-targeted atmAd and the month-end long-term holding provides us with an effective and proven channel to reach consumers when they’re planning their social activity and they’ve got money in the bank.”

Alexia Pilavachi, Associate Director, Starcom also praised atmAd’s “unique ability to capitalise on that feel-good payday mindset and proven effectiveness in driving restaurant sales. They’ve become an essential part of the plan”.