07 May 2009

Subway serves up tasty deal to consumers

Subway, the popular high street sandwich store, is to launch an innovative ad campaign to promote its new meal deal over atmAd cash machines. The campaign, which was bought by Mediacom, goes live across the West Country region on May 4 and entices consumers with a free bag of crisps or a cookie, and a drink if they present their Subway branded ATM receipt when purchasing any sub sandwich.

 

The ads, which feature a video ‘how-to' guide for redeeming the free treats, will run across 180,000 transactions on cash machines in close proximity to Subway stores. The campaign expects to distribute 45,000 take-away receipts, featuring the tear-off-and-redeem branded message.

"We needed a dynamic advertising medium that could physically place discount vouchers into the hands of consumers,' said, Kevin Tilling, Board Chair for the West Country Regional Marketing Board at Subway.

"The vouchers, in combination with "The vouchers, in combination with atmAd's capability to deliver a package of ATM sites in close proximity to stores,, appealed to us as a powerful way of communicating with potential customers. By highlighting the Subway offer, the adverts drive hungry consumers to Subway stores, and encourage them to save money through buying the meal deal at a time when saving money is a high priority," he added.

"With the recession hurting the pockets of consumers, brands are increasingly looking for ways to offer timely discount vouchers to help the public cut costs," said Richard Rowley, head of media sales at atmAd.

"Subway is another new advertiser who see atmAd delivering an accountable and measurable Outdoor media'' he added.