12 August 2009

Automobile provider to promote efficiency campaign at petrol stations

Volkswagen, (VW), the automobile manufacturer, is to promote its efficiency campaign over atmAd cash machines across the UK. The campaign, which was planned by Mediacom, went live on July 13 for four weeks, and will show dynamic digital ads and adynamically printed take away message on receipts at selected petrol stations across the country.

Volkswagen’s efficiency campaign is designed to help customers save fuel and cut emissions. The ATM advertisements are part of a wider, integrated advertising campaign, which also includes press, online and a variety of outdoor formats. The atmAd campaign is expected to reach some 3 million drivers across 562 petrol stations during the period.

“We needed a medium that could reach drivers on a one-to-one basis on a national level,” said Lisa Humphreys, Media Manager, Mediacom.

“By promoting Volkswagen’s efficiency campaign at cash machines located at petrol stations, we can ensure the message reaches consumers when saving money and fuel are at front of mind” she added.

“Increasingly, brands are benefiting from targeted one-to-one advertising mediums that can reach a specific target audience. The innovative and eye-catching medium of the ATM ensures that consumers receive the message in a money saving frame of mind,” said Kerry Foster, Group Head atmAd.

“With atmAd, Volkswagen can reach its target audience with a relevant and timely message which will deliver genuine ROI,” she added.